Wealth Is Built, Not Bought
The difference between making money and keeping it — and the people who help you tell them apart.
Hosted by Lamar Odom — 2× NBA Champion & 2010 FIBA World Champion
Lamar Odom is a two-time NBA Champion, 2011 NBA Sixth Man of the Year, and one of the most recognizable athletes of his generation. In 2010 he made history as the first player ever to win an NBA Championship and a FIBA World Championship in the same calendar year — a feat no one had achieved before. His story crosses sports, entertainment, recovery, culture — and now media.
The next chapter is about using that lived experience with intention: hosting meaningful conversations, mentoring families and young athletes, and building a platform that treats attention as responsibility.
For brands, event organizers, coaches, and parents, Lamar represents a rare combination: championship credibility, cultural reach, and a message grounded in resilience, ownership, and guidance.
A media platform that does more than talk about wealth — it shows how it actually gets built. Real conversations, real deals, and the lessons behind them, so audiences can understand ownership for themselves.
Premium long-form episodes with athletes, founders, operators, and culture-shapers.
On-camera conversations about ownership, value, and the tradeoffs behind real opportunity.
Short-form, behind-the-scenes, lifestyle, and education-driven content that keeps the audience close.
The themes the show will run on — from the locker room to the cap table. Full guest announcements are dropping soon.
The difference between making money and keeping it — and the people who help you tell them apart.
The NIL era, the new rules, and what athletes wish someone had told them sooner.
Champions and founders on the second career — the one that outlasts the first.
Name, Image, and Likeness changed the game — athletes can finally own their value. But most are navigating it without anyone who has been there. Lamar's role is mentorship first: education, perspective, and knowing the worth of having the right people in your corner.
Champion-level perspective without hype or false promises.
Plain-language conversations about value, protection, and long-term thinking.
Supporting young athletes through families, coaches, programs, and trusted adults.
A new era lets athletes control their name, their value, and their opportunities — and the ones who win have the right people in their corner. If that's the lane you're building in, let's start the conversation.
No pressure. No commitment. Just a conversation.
The win isn't just the ring. It's what you build after it — and who you bring with you.
In 2010, Lamar did something no basketball player had ever done — win an NBA title and a FIBA World Championship in the same calendar year.
Drafted 4th overall into the NBA — the start of a 14-season career.
Olympic bronze with Team USA in Athens.
Back-to-back NBA Champion with the Lakers.
The historic double. FIBA World Championship gold — the only player ever to win an NBA title and a FIBA World Championship in the same calendar year.
NBA Sixth Man of the Year — best in his role, league-wide.
The next chapter — host and builder of Balling & Building.
Balling & Building features founders, athletes, investors, and culture-shapers. If you — or someone you know — belongs in the conversation, put a name in.
Builders with a real story about ownership, risk, and the climb.
The people who lived the game — and built what came after it.
Voices shaping where money, sports, and culture meet.
For premium brands, event organizers, media platforms, coaches, and community leaders, Lamar's platform sits at the intersection of credibility and culture.
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Last updated: May 30, 2026
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